I took to design as a natural corollary to my artistic endeavors. Over the years I have evolved as a competent graphic designer working on almost all aspects of visual communication. Professionally I have behind me two decades of experience as an Art Director and subsequently as a Creative Director at some of the leading Agencies in the South. My field of expertise is quite vast and includes everything from corporate identity creation to compete brand promotions. I have worked on some of the leading brands in the country during my tenure in various ad agencies. In recent years keeping pace with the needs of the times, I have cut my teeth in all aspects of digital media communication through user experience and user interface design parameters.

My forte is in combining practical design skills with creative problem-solving and reflective insight gathered over two decades of experience working in front line advertising agencies. I also have a thorough grounding in contemporary and evolving forms of visual communication across a wide range of platforms, from digital to print, moving image to illustration.